ALMOST 100,000 lightbulbs, 750m of cabling and 70,000 microchips have gone into the manufacture (carried out locally) of a welcome sign for visitors to Aberdeen.
Two metre-high lettering, spelling out ABERDEEN, was overnight erected in the Castlegate area of the city, with hopes that it will provide a digital media success, attracting more people to the city.
Says one of the several partners involved in the project, Scotland’s Towns Partnership, here: “Aberdeen joins other cities around the globe which have a similar focal point, including Edinburgh, Toronto and the iconic Amsterdam letters.”
Key among the partners is local ‘business improvement district’, Aberdeen Inspired.
Picture credit: Aberdeen Inspired
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